(Eagle Mountain Casino, Porterville, CA 93257) – Salvador Ambriz, is the Director of Casino Marketing for Eagle Mountain Casino. He has been with the casino for 16 years and describes how he was able to grow his career with Eagle Mountain Casino. Ambriz attended a job fair in 2006 and was hired on the spot by the Marketing department.
“I started working as a Summit Club representative, and the Summit Club Manager was William Garfield, who is now a member of the Tribal Council. Seeing as I was trying to get more involved with marketing and loved being out in the front with guests instead of the back, he allowed me to be involved with the slot tournaments”, said Ambriz.
Ambriz was offered the Supervisor position and was involved with data and player development.
“Then, I became the Marketing Coordinator dealing with the same duties but more of the digital side and social media. Recently I was promoted to Director of Casino Marketing, which handles the casino hosts, player development, promotions, and anything that has to do with players and casino marketing”, said Ambriz.
Ambriz defines his position as getting new guests for the casino but retaining the guests that they have by various means such as rewards earned through the players club, private events for the top tier players, monthly gifts, promotions, birthday promotions and all aspects of gaming.
“We’re always trying to touch all the guests in our database, even when they are inactive for a long time, we try to send something out there to get them back, show them what they have or are missing out on. Our job is to get players here and keep them here”, said Ambriz.
Ambriz is excited for the new property to open as he is thrilled to be closer to the guests.
“We have a lot of elderly guests, and one of the big challenges that we have is not only the road, but during this time of year, we have the fog. Guests don’t want to travel far in those conditions, and to be closer to town is going to benefit not only us but, for sure, our guests” said Ambriz.
Currently, Eagle Mountain Casino is located 17 miles east of Porterville and is a full-service casino owned and operated by the Tule River Tribe. Guests must be 18 years of age to enter. The casino is open 24/7. In addition, the Grizzly Food court is open 24/7, and the River Steakhouse is open Friday – Sunday from 5pm – 10pm. Eagle Mountain Casino is a short drive from Bakersfield or Visalia.
The new casino property is scheduled to open soon, off Highway 65 in Porterville, CA, next to the Porterville Fair Grounds. The new property will double in size, growing to over 100,000 square feet, featuring new dining options, 1750 slot machines, 20 table games, and a state-of-the-art event center.